Content is King; we know that much from our content creation clients. You want blog posts filled with great content, perfect conversion rates, easy to read sentences and, of course, some praise would be nice, too. In fact, ANY reaction at all would be a great start for most of us.
These useful article writing tips will boost the readability, engagement, and conversion rates of your blog posts FAST. But to make this article a bit more interesting, we will keep everything relevant to ‘lawnmowers’ in the following tips and examples. What?
Yes, because so many of you are worried that your product or service is dull. We hope to prove you wrong. If lawnmowers can be the catalyst for great content, then anything can be made interesting. Remember: There is ALWAYS a great story.
There are times in every blogger’s life where you are not motivated, cannot get around to yet another title and then filling your page with ‘great content’. As an internet marketer, however, you MUST have great posts. Your blog posts are still THE biggest asset for generating sales leads. So you HAVE to dust yourself down, grab your coffee, put down your smartphone, and get to work.
Persuasion vs Sales Writing
You don’t want your post to sound like a Landing Page, do you? Using persuasion instead of sales techniques is the way to avoid that trap. What is the difference? Well, “our products are great, and they are on sale” is hardly riveting stuff. But “Our invaluable products are saving the lives of countless children in Pakistan” sounds a lot better, doesn’t it?” Just rein back the sales talk.
How not to waste your time
Here’s a simple question. Why are you writing the post in the first place? To eventually make some sales down the road, right? So find what it is you are trying to sell. What is your Unique Sales Proposition (Your USP)? Knowing where it will all end up will help you to hone your ramblings into concise, engaging content.
When you don’t have a clue what to write about
Writer’s block happens to everybody. Try not to reinvent the wheel. Use these tips instead:
1. Let the Networks help you. For example, Fox has a particular way of making everything sound dangerous. Try to add a bit of menace for a great title. “When lawnmowers go wrong”, perhaps. Or “Gardens from hell: 10 fatal lawnmower accidents,” etc.
2. Search Google to get some inspiration. “How not to fall out with your neighbours as you mow your lawn”, “10 Ways To Find the ideal lawnmower”, “The Ultimate Guide To Riding Lawnmowers”.
You already have the answer
Identify which of your previous posts has engaged your audience the most. Ask why? Can you use the same concept for another post?
The complaints department
Complaints are a great source of ideas. Places to find complaints are everywhere. More people post their gripes than their praises.
Copy and paste the questions, gripes and concerns. Then you can rewrite them into your post.
How about “The top 10 problems lawnmower owners need help with”? Easy, use the most used problems from above as your headings.
A little outdated now even if revised, but a great book nonetheless. The main point was…be likeable. If they don’t like you, why would they hang around to subscribe to your email list or buy your services or products?
My industry is so dull how do I write about that?
No, your sector is NOT boring. It is awash with exciting stories and ideas for articles. Don’t believe me? Let’s go back to lawnmowers.
Head on over to Buzzsumo and type in “lawnmowers”. How can mowers ever be boring again? Here are the top results:
Now, never say your industry (or niche) is dull again.
Fill it with Visuals
Add relevant images every two paragraphs. It is filler without the rambling.
Upgrade your existing content
Updating is a great way to pimp an existing blog post. Find a high-traffic page from your blog. Ask yourself “how can I make this get even more engagement and email opt-ins?”.
For example, suppose you had a “Top 5 lawn mowers that suck” post. You could add a “Sign up here for “The top 10 lawn mowers that suck”.
Find your voice and stick to it
1. Find three words that describe you. Now find words that are synonyms and use those words (or the feelings behind them) in your post.
2. Add anecdotes. Readers love to know you are just like them. Being a complete ‘know it all’ may help you to win the pub quiz on Thursday night, but not the goodwill of your readers.
Why was Jack Kerouac’s “On The Road” so popular? One of the reasons was because he told his story warts and all. He was not great with the ladies, he argued with his best friend and ran out of a relationship with a lovely Mexican cotton picker, but he was a great storyteller.
What they don’t tell you in Blog Posts Writing School
Use a Dictaphone. We know, it seems like cheating, but most bloggers do it. Join them.
The actual writing bit
Oh yes, the writing. Here is how to start.
Create an intro: Start with a quote (ideally from an industry influencer), if you can’t think of anything else. Keep your intro sentences short no matter what words you use.
Body: One method is to create some subtitles. Write about 10. Now go back and start filling it in.
If the blog post is a how-to, make sure that the readers can implement this themselves. Remember to add a banner or anchor text with a link to your service. Most people will opt to outsource rather than get their hands dirty. Now you have more sales leads.
Conclusion: wrap it up with a decision of some sort. Which ‘riding lawnmower’ did you choose from the list? Why?
Whatever you started the post with, make sure to refer to it again here. Don’t be shy, end your blog posts by asking readers to engage. “Let us know your favourite lawnmower in the comments below”.
Get started: Pimp YOUR blog posts now.
How did YOU pimp your blog posts? Have we missed anything in the above? Leave a comment below and share your tips. And if you need any help with your copywriting and content creation, just get in touch.